We are mostly all back in the office now and getting underway with our new year and our new seasons - did you know we have to work on THREE seasons simultaneously?! Obviously you're aware of our Summer 12/13 range in the shops now (you're not?! quick - check it out here!), but we are also writing our Winter 2013 catalogue and finalising any competitions and conservation projects we are running in conjunction with that season PLUS we are halfway through designing our Summer 2013/14 range. Do you follow? Honestly, neither do we half the time! There's plenty of moments where one of us forgets what season we are working on and even what year it actually is! Our heads spend a lot of time spinning, that's for sure!
So for us right now its all about cranking up the air-conditioner so we can tap into our inner winter-mode and get next season's catalogue underway one minute - then trying on all the lovely summery samples from the following season the next - hot then cold, hot then cold...phew!! Its a confusing process, but one we love as we try to rock out some fresh new styles for you, all the while keeping our practises consistent with our values - and our heads screwed on tight!
Here's to us all having a cracker new year, full of nice surprises and satisfying creative expression, with some environmental conservation thrown in for good vibes (and because its super-important).
Whats your favourite thing about summer?
Do you have big plans for this year?
Do you like owls?
All the best,
the Chalkydigits crew x
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