Tuesday 29 January 2013

standing by our words

Recently we unearthed some pretty little postcards we made way back in Summer '06. Reading the message on the back we were heartened to realise our values, mission and guiding principles are still exactly the same for today!


We are still a little boutique brand. We still don't mass-manufacture our gear, making small runs of each style to keep it unique. We are still made in New Zealand. We still prioritise the values of integrity, honesty and social responsibility.

Though our operations are still small and special, and our values are the same, some things have changed since we began too;

Now we also do more than ever to help preserve our unique natural heritage. We raise awareness of our endangered native species like Kakapo and Kokako and give you the heads up on how you can help. We devise ways to raise funds for special conservation projects, like our robin transfer
to Chalky Island and our donation to the Kaharoa Kokako Trust.

Now there's not just our designs to consider, and our lofty conservation dreams, but also our relationship with you. You can now get your chalkydigits gear straight from us via our website. You can keep in the loop with what we're up to on our Facebook page; we have begun twittering and started a Pinterest page (though we have only just begun to actually use it!) and started producing some videos so you can see behind the scenes actions of our photoshoots - and of course right now you're reading this blog.

We think these fresh new beginnings are awesome! They mean we can share with you who we truly are and what we truly believe in. They really forge a strong connection with you, the chalkydigits crew, because after all, you are the reason we do what we do!

We have extended our network, our community, in other ways over the years too. We now source and include talented NZ artist’s graphics on our gear. This adds another element of true-blue kiwi style to our company by showcasing some of the incredible artistic genius kiwi's are brewing. You can check out the who/what/where here.

So after reading our mission statements on these old postcards, we are feeling pretty chuffed that we really do stand by our words.


PS Our email address is also still the same so don't be shy - flick us a message and let us know what we mean to you - we love to hear your stories!
 

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